NEWLY 2035: an integrated, global and sustainable ecosystem.
By 2035 we aim for a self-sustaining ecosystem that runs software, manufacturing, energy, media, logistics and everyday-life solutions from one centre.

Change in three horizons.
- Short–mid
Operational excellence and a digital backbone
Unified data architecture, one ERP for many companies, real-time reporting.
- Mid–long
Product platforms and scalable models
Platform-based products, technology licensing, franchise and dealer ecosystems.
- Long
A global brand and sustainable impact
Strong brand recall, a green supply chain and social impact programmes.
The foundations of the vision.
Technology and product depth
A shared design language and renewable energy integration.
Data-driven business model
One data layer and AI-supported decisions.
People and culture
Continuous learning and multidisciplinary teams.
Brand and customer experience
A single customer profile and an omnichannel structure.
On the way to 2035.
Smart manufacturing and automation
Sensors, monitoring and AI.
Green operations
Energy efficiency, less waste and eco-friendly packaging.
A global logistics backbone
Warehousing, distribution and customs for exports.
Product safety and traceability
Digital tracking from sourcing to after-sales.
Ecosystem partnerships
Universities, technoparks, start-ups and global technology partners.
Community programmes
Young people, women entrepreneurs and disadvantaged groups.
Our promise: strong infrastructure, a trusted brand, sustainable impact.
We grow profitability together with our responsibility to employees, partners, customers and society.